The Save Your Sight campaign had a strong start on World Sight Day, October 13, with advertising and other featured pieces appearing across metro and regional TV, radio and print. Following are the pieces that have appeared in the media:

 

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TV

Copy of WIN TV news item – 13 October (3.8MB)

Radio

	Transcript from 3GV (Traralgon) 7:30am News – 11 November
	Transcript from ONE FM (Shepparton) 5:00pm News - 10 November
	Transcript ONE FM (Shepparton) 12:00pm News - 10 November
	Transcript ONE FM (Shepparton) 9:00am News - 10 November
	Audio transcript from ABC South West Victoria - 8 November (3.4MB)
	Audio transcript 3WM (Horsham) - 8 November (0.5MB)
	Audio transcript from ABC (Bendigo) radio interview - 2 November (6.9MB)
	Audio transcript from Bay FM (Geelong) radio interview - 28 October (0.5MB)
	Audio transcript from 3AW radio interview - 13 October (2.4MB)
	Audio transcript from 3RN Life Matters radio interview - 13 October (1.8MB)
	Audio transcript from 3BA (Ballarat) radio interview - 12 October (5.3MB)

Print

	Copy of Wangaratta Chronicle - 14 November
	Bairnsdale Advertiser - 11 November
	Gippsland Times & Maffra Spectator - 11 November
	Shepparton News - 10 November
	Wimmera Mail Times (intro) - 9 November
	Wimmera Mail Times (feature) - 9 November
	Hamilton Spectator - 8 November
	Warrnambool Standard - 5 November
	Bendigo Advertiser - 1 November
	Copy of Star (Leongatha) - 1 November
	Copy of Ballarat Courier - 29 October
	Copy of Geelong Advertiser piece with Sheila McFarlane - 28 October
	Copy of Ballarat Courier piece with Peter Fairbanks - 28 October
	Copy of Weekly Times piece with Hedley Moon - 26 October
	Copy of The Age opinion piece by Barry Jones - 13 October
	Copy of Mad Minute piece in MX with Julia Kabov (OAA) - 13 October

Professional publications

	Australian Optometry - October 2005
	Optometry News - October 2005
	Guild News - October 2005
	RANZCO Newsletter - September 2005

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The campaign was aimed to raise public awareness of the importance of good eye care, especially for Victorians aged 50 and over, and encouraged people to get their eyes tested regularly so that conditions can be detected early and treated accordingly. It also aimed to inform people about common eye conditions and their symptoms.

As well as advertising featuring in metropolitan Melbourne, there was a focus on the regional areas of Ballarat and Bendigo.

A series of community education sessions, hosted by the Macular Degeneration Foundation, were also conducted in regional Victorian centres from 31 October - 15 November. As well as a talk on age-related macular degeneration, these sessions included speakers from one or more Vision 2020 Australia partners, including Optometrists Association of Australia, Royal Australian and New Zealand College of Ophthalmologists, Guide Dogs Victoria, Vision Australia and Glaucoma Australia. The sessions aimed to increase public awareness about specific eye conditions, general eye health and vision rehabilitation.

Attendees at the sessions were asked to fill in a survey and the findings will be posted on the site in the near future.

(left) Alison Muir, Macular Degeneration Foundation at North Balwyn community education session

(left) Peter Fairbanks, optometrist, Fairbanks Eye Gallery at Ballarat community education session